移动互联网时代无锡徽山泥人传播新路径探索外文翻译资料

1.INTRODUCTION

Huishan clay figurines are one of the traditional arts and crafts of the Han nationality in Wuxi, Jiangsu. They were selected into the first batch of national intangible cultural heritage lists in 2006, symbolizing the artistic crystallization of the people of Huishan in the long historical and cultural development. However, with the development of modern society, Huishan clay figurines have suffered a lot of foreign cultural impacts, and their inheritance and development have been greatly restricted,. Also becoming scarcer, the intangible cultural heritage of Huishan clay figurines is facing the risk of being lost.

2.THE HISTORICAL DEVELOPMENT AND CHARACTERISTICS OF HUISHAN CLAY FIGURINES

The origin of the Huishan clay figurines is related to myths. According to legend, in order to commemorate the Shahaier-Ah Fu who saved the Huishan people, people used the local clay to express Ah Fus image in the form of clay sculptures. With the development of Huishan clay figurine skills, in the late Ming and early Qing dynasties, the image of clay figurines in hand-squeezed opera styles was gradually developed, which was closely related to the prosperous opera culture at that time. The colored sculpture craftsmanship, which is similar to the modern Huishan clay figurines, was not developed until 200 years ago [1].

Local artists in Wuxi take the black mud at the foot of the northeast slope of Huishan Mountain about one meter below the ground to make clay figurines. The clay is delicate and soft, rubbing without lines, bends and continuously, and is dry without cracking. Huishan clay figurines are well-known at home and abroad for their full shape, smooth lines, bright colors, and concise shape. Their exquisite craftsmanship and perfect artistic modeling are the crystallization of the wisdom and art of the working people of the ancient Han nationality. Huishan clay figurines are rich in themes.

They are exquisite clay figurines with high art. The traditional craftsmanship of Huishan clay figurines is more complicated, including rubbing, kneading, picking, kneading, printing, patting, cutting, coloring, pressing, pasting, inlaying, drawing, pulling, inserting, pushing, wiping, pasting, assembling and other skills.. As a

colored sculpture, the painting technique occupies a relatively high proportion in the whole crafting of clay figurines, so there is a saying of 'three-point plastic seven-point color'[2]. Secondly, they are very particular about the color matching of clay figurines. The large-area background color and the small-area embellishment interact with each other. Echoes, forming the beauty of color matching.

3. THE CURRENT SPREAD OF HUISHAN CLAY FIGURINES

Huishan clay figurines have gradually entered a communication dilemma in the current development process. On the one hand, Huishan clay figurines have not been able to keep pace with the times, and on the other hand, due to improper communication methods. People have rarely bought Afu for sacrifices, nor used them as childrenrsquo;s toys, but only as handicrafts and cultural heritage. As a result, the consumer group of Huishan clay figurines is fixed and small. Secondly, the Huishan clay figurines lack the injection of new factors, which makes the overall development lack of innovation [3]. Under the impact of modern society, the competitiveness of Huishan clay figurines among similar products has been greatly reduced. Therefore, we must grasp the development opportunity of the mobile Internet.

1. THE NEW PATH OF HUISHAN CLAY FIGURINES SPREADING IN THE ERA OF MOBILE INTERNET

Promoting the Internet communication of Wuxi Huishan clay figurines is the only way under the development of the times. To realize the new path of the spread of Huishan clay figurines, it can be carried out from the following aspects:

4.1 Promote the diversification of the image performance of Huishan clay figurines

According to relevant research data, more than half of people in China are using chat tools. In the process, emoticons are used, and even if you leave the emoticons, you canrsquo;t chat smoothly, making emoticons a must-have in peoplersquo;s daily lives. Therefore, it is possible to spread the culture of Huishan clay figurines through the form of enveloping the image of Huishan clay figurines.

Relevant departments can take advantage of childrens love for animation, and produce a series of animation short films in the image of Ah Fu, incorporating relevant knowledge of Huishan clay figurines, so that children can be educated in the process of watching cartoons.

4.2 Integration of online and offline communication

In the traditional offline communication process of Huishan clay figurines, the object and scope of communication are greatly restricted, which makes the cultural influence of Huishan clay figurines limited. The local government can integrate the existing Huishan clay figurines resources, including old craftsmen, etc., to achieve centralized management of the clay figurines resources. The characteristic clay figurine cultural area and the creation of the Huishan clay figurine tourism characteristic industry will attract more people to pay attention to the Huishan clay figurine culture [5].

5.CONCLUSION

In summary, under the influence of the mobile Internet, it is not only a challenge to the development of Huishan clay figurines, but also an opportunity. Relevant government departments and relevant cultural protection agencies should take the lead, provide various support for the development of Huishan clay figurines, promote

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